Jekyll and Hyde 2

Here we go again with a pair books by the same author -- Ukrainian GM Valeri Beim -- with cover art of two quite contrasting standards.

The cover of the first book reminds me of a few experiences from my teenage years. It seems my mother did not share my passion for chess because she wasn't always diligent about putting my board and pieces away before using the kitchen table for other purposes. Needless to say, I soon learned to take better care of my things!

By contrast the cover of the second book is a model of effective design. Paul Morphy's pieces are of a modern Staunton pattern, while those of his opponent Louis Paulsen are of a nineteenth-century pre-Staunton pattern. What better way to graphically depict the "modern perspective" on Morphy?

Recommended reading: Ogilvy on Advertising, by David Ogilvy (Random House 1985).